Frequently Asked Questions
What up-front investment is required?
In addition to the $25,000 Franchise fee, there are the costs of setting up a basic Nutrition Zone retail store to prepare for the grand opening. There are also costs related to travel to the corporate office in Orange County, CA, for a 5-day training program. Please see Summary of Estimated Total Investment listed on our Web site.
What Return On Investment (ROI) can I expect?
Because the actual up-front investment to open a NUTRITION ZONE retail store varies and is relatively low and totally dependant on the expectation and needs of the Franchisee, it is impossible to give you an accurate ROI. However, an immediate source of cash flow is created with the grand opening, so a positive cash flow can be established quickly.
How quickly can I expect the return on my investment to begin?
As soon as you start selling in your market, you can begin to recover your initial investment which is at the grand opening date. In most cases, how well you follow the marketing plan provided by NUTRITION ZONE determines how quickly you achieve your desired ROI.
How many employees do I need?
You can start with as little as three people including yourself, a general manager and salesperson. However, people who have the funds to hire additional people whose talents complement their own can grow faster.
What type of facility do I need?
You will need approximately 1,000 sq. ft. for the retail store and storage area. You will need signage, phone (at least 2 lines plus a dedicated fax line), fax, PC compatible computer, and high-speed Internet access.
What type of technology do I need?
You will need a Windows based PC. Your internet connection should be one of the various high speed options, DSL, cable or satellite. You need a phone system with at least two lines.
How long has NUTRITION ZONE been in business?
NUTRITION ZONE Franchise Corporation executives have been operating NUTRITION ZONE retail stores in Southern California since 2000. The franchise Company was started in February 2008, to launch the NUTRITION ZONE Franchise opportunity.
How much training will I receive?
NUTRITION ZONE provides 12 days of initial training at the company’s headquarters in Orange County, CA. You will be taught the NUTRITION ZONE business system and marketing programs. Other training is available including periodic regional meetings and an annual National Franchisee Convention.
How much support will I receive after the initial training, and specifically, how does NUTRITION ZONE support my business?
Nutrition Zone franchise operators benefit from the Company’s resources and experience to further penetrate their own market and retain valuable customers. You will enjoy the benefits of being an entrepreneur while receiving consummate, expert guidance in developing your retail store operation.
- Accessible Resources - Business specialists in our support departments can be reached through the Company's franchisee intranet system and/or toll-free telephone lines. Nutrition Zone also provides in-store field consultations.
- Training - Nutrition Zone franchisees receive regularly updated operations, product, sales and customer-service training materials.
- Communications - Nutrition Zone holds an annual convention meeting with its Franchisee-operators and will distribute franchise publications on a periodic basis.
- Electronic Communications - Franchisees access an electronic support information system designed exclusively for them. This intranet offers online access to breaking corporate news, operations information, wholesale promotions, product information, camera-ready local marketing ads that can be customized and printed, and online communication with Nutrition Zone franchise-support personnel.
What are the benefits of owning my own NUTRITION ZONE Franchise business?
- Significant income potential
- Build assets and equity in your business (the equity belongs to you)
- Retain local control over day-to-day operations
- Operate using a recognized brand name
- Take part in regional marketing campaigns
- Join a network of existing retail stores with thousands of customers
- Proven systems and support
What are the key drivers of the business - the key skills needed?
As much fun and as exciting as the NUTRITION ZONE Franchise opportunity is, it is certainly not for everyone. You will need to be prepared to commit a full-time effort to this business, and you will be rewarded for your effort. The most successful NUTRITION ZONE retail stores are operated by energetic team leaders with some business and management experience. Following the NUTRITION ZONE Franchise system is imperative to success.
What competition should I expect?
There are other established, conventional health and fitness retail nutrition stores, however none offers more product information, educational services, expertise and lower prices to its customers.
Why are we different than the competition?
We deliver a comprehensive nutritional plan for our customers covering their specific nutritional needs.
- We educate our customers about their nutritional needs based on their desired health and fitness goals.
- All our Franchisees receive training to become a Certified Fitness Nutrition Coach through educational programs provided by the National Exercise & Sports Trainers Association (NESTA).
- As a Certified Fitness Nutrition Coach and an NCCA accredited Personal Fitness Trainer, our Franchisees and their staff can provide our customers with the tools to choose the products that will benefit them most instead of just providing them the products that they request.
- We give our customers the tools to choose the products that will benefit them most instead of just providing them the product they request.
- Our stores advocate education first and sales second to ensure maximum customer satisfaction and results.
- Our exclusive brands are the highest quality formulas and are among the most successful nutritional products.
Will I receive a protected territory?
Yes, you will receive a protected territory. You will be assigned a protected territory based upon population density. Generally we will not place another franchise within at least 5 miles of the location of your NUTRITION ZONE Franchise, and your protected territory will have a population base of not less than 100,000 people.
How will this business and the fitness industry survive - why do they have the necessary “staying power”?
The Sports Nutrition and Weight Loss (SNWL) market is poised to double in growth by the year 2010.(Source: Nutrition Business Journal) Sales of meal replacement and sports nutrition supplements have all been rising steadily over the past three years. (Source: Nutrition Business Journal) This is good news for anyone interested in joining the Nutrition Zone family. Choosing a franchise opportunity is an important decision, maybe the biggest decision you’ll make in your lifetime. It’s reassuring to know you’re choosing an opportunity in an industry with a strong future.
What will cause my NUTRITION ZONE Franchise business to grow quickly?
Aggressive sales and marketing will build a positive, stable business with good quality customers who are loyal and return to purchase on a regular basis. Also, following the proven systems provided by NUTRITION ZONE and training your staff properly will expedite success.
What dynamics are important to consider in determining if I’m in a good market?
You need a population base of 100,000 people; middle-income wage earners with an average household income in excess of $60,000 and a mix of age groups are generally recommended.
How do I get started?
Complete the Online Request for Information Packet. When you have received your information packet, fill out the Franchise Application and return it to NUTRITION ZONE. When we have received your Application, we will talk with you and send you a Franchise Disclosure Document (FDD) to continue the franchising qualification process.